Competition is an essence of life

In a global world where survivability and ability to compete comes hand in hand with each other, you're either competing, or you're out of the game. This fact does not only apply to managing a business, but it also applies to everyday life, from picking up the ladies (or men for that matter), to finding a job, to managing a country... If you can't handle the competition, then there's no way you can survive.

To compete, you have to know your strengths and build on them, and your weaknesses and improve on them. For those institutions that strive to win over the competition, they are actively improving, finding that little bit extra cutting edge that they can have over their fellow competitors. This is what Ferrari, one of the most successful super car manufacturers in the world today, have exemplified.

The extra cutting edge, Ferrari reckons, is the touch of fresh imagination that only the youths of today can provide. In conjunction with world renowned Pininfarina, Ferrari has opened a competition among the students of top design schools worldwide to design and produce new concept designs for Ferrari's next generation of cars. In return, the top four finalists would receive a starting career within the company. Pretty fair don't you think?

20 best concepts were chosen, and they will be scrutinised and judged by none other than the experts from both companies. The contenders couldn't be more exciting and interesting. The top 10 designs can be seen below in no particular order.

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10

Permit me to comment a bit on the designs. What a brilliant bunch of young designers they are. It really shows that art is a talent and comes from within, it definitely can't be learnt. But, I have to say that my least favourite concepts are number 10 and 4. Firstly, number 10, what is that little snout coming outfrom the front? It looks a bit like a really short penis with huge balls. Notice the side mirrors on design number 4? Here comes Shrek 3! Number 8 looks like the batmobile, and number 7, the SLR McMerc? Number 1 and 9 are my favourite. The two colour scheme makes them look modern, contemporary and sleek, yet retaining the curves of classical Ferrari designs. Now, the results are yet to be decided by Ferrari, but personally, I hope number 1 wins.

Kudos to Ferrari for this innovative feat. I really do hope they can continue producing engineering masterpieces such as the F430 Spyder, atleast until I can afford to own one. I have no idea when that would happen!